Llandderfel · Bala · Gwynedd
Paid search, organic search, analytics and the booking funnel on one board. Every figure is read from the live accounts — nothing is modelled.
Fix this first
Analytics measures real purchases, including those completed on the booking engine. Google Ads measures phone calls, and bids towards them. The two systems are watching different businesses.
conversions since launch — every one a phone call. No booking conversion exists. Two of its three goals report misconfigured, and the Google tag is not installed.
purchases in the last seven days, with the booking engine the busiest page on the estate at 20,986 views. Cross-domain tracking already works.
Paid search · lifetime
| Campaign | State | Spend | Clicks | CTR | Conv. | Cost / conv. |
|---|---|---|---|---|---|---|
| Luxury Estate & Food | Live | £7,022 | 4,475 | 13.0% | 291 | £24.13 |
| Palé Hall Corp | Live | £3,380 | 10,529 | 40.8% | 70 | £48.41 |
| Luxury Hotel Snowdonia | Live | £13,195 | 34,400 | 18.4% | 112 | £117.63 |
| The Bryntirion Inn | Paused | £613.20 | 2,837 | 13.5% | 10 | £61.32 |
| Luke Selby – Le Manoir | Paused | £2,825 | 4,470 | 13.0% | 3 | £941.75 |
| Clays | Paused | £1,501 | 1,666 | 10.8% | 1 | £1,497 |
| Weddings | Paused | £1,788 | 3,787 | 6.3% | 0 | no return |
| Pottery | Paused | £561.08 | 607 | 10.2% | 0 | no return |
| Corporate Away Days | Paused | £9.35 | 11 | 12.5% | 0 | no return |
Luxury Estate & Food has produced 60% of all conversions on 23% of the spend. Luxury Hotel Snowdonia has taken 43% of lifetime spend and returns a phone call for every £118.
Weddings, Pottery, Clays and Le Manoir. All now paused — but paused after the money went, not before.
Brand
The estate ranks first for its own name and receives those clicks for nothing — while buying the same terms in three campaigns at once.
97% of all organic clicks are brand. Average position across the whole site is 7.3 — page two — on 144,068 impressions. That gap is the non-brand opportunity.
The journey
September 2026, all devices
| Step | Reached | Abandoned | Abandon rate |
|---|---|---|---|
| Session start | 100.0% | 12,000 | 93.9% |
| View product | 6.1% | 632 | 79.1% |
| Add to cart | 20.9% | 167 | 100.0% |
| Begin checkout | 0.0% | 0 | — |
| Purchase | 0.0% | — | — |
167 people reached add-to-cart in September and not one registered a begin-checkout or purchase in this funnel — while the account separately records real purchases. The checkout events are not reaching the funnel. Until that is resolved nobody can tell whether the booking path is losing people or simply failing to report them.
Analytics · last 28 days
What to fix
critical · Paid
All 487 lifetime conversions are phone calls. Analytics already measures purchases, including on the booking engine. Nobody imported it, so bidding optimises towards people who ring rather than people who book.
Fix. Link GA4 to Google Ads and import the purchase key event. Configuration, not development.
critical · Measurement
167 people reached add-to-cart in September and not one registered begin-checkout or purchase in the funnel, while the account separately records real purchases.
Fix. Trace the handover to RezControl and confirm the checkout event names.
high · Paid
25,179 organic clicks for 'pale hall' and 10,281 for 'pale hall hotel'. The same terms are bought by three campaigns at once, about £790 a month.
Fix. Brand into one capped campaign. Brand as a negative everywhere else.
high · Website
'pale hall afternoon tea' converts at a 48.6% click-through rate and /afternoon-tea does not exist.
Fix. Build the page. It is also the format Father Christmas is planned around.
high · Website
Cloudflare 522 after ~19.5s on rooms, menus, contact and robots.txt. 1,152 people a year search for it and meet an error.
Fix. Restore the origin, then reopen its paid campaign.
high · Website
palehallestates.co.uk refuses every connection. Seven of its pages still rank in Google.
Fix. Restore hosting or redirect the ranking pages.
medium · Organic
Shown constantly, clicked rarely outside its own name. The non-brand opportunity is almost entirely untouched.
Fix. Event and experience pages targeting the terms the estate actually serves.
medium · Paid
Weddings, Pottery, Clays, Le Manoir and Corporate Away Days. Paused after the money went, not before.
Fix. Do not reopen until there is a landing page, a form and a working conversion.
Data health
| Source | State | Live feed |
|---|---|---|
| Google Ads | read manually | manual |
| Google Analytics 4 | collected 2026-10-08 | connected |
| Search Console | collected 2026-10-08 | connected |
| Bing Webmaster Tools | set up, no data yet | manual |
| Meta (Facebook / Instagram) | not connected | manual |
| RezControl booking engine | GraphQL API identified, not connected | manual |